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Mobile empowers users to access your site at anytime and from anywhere. Is your site ready for them? Your mobile site should allow users to quickly and easily find what they’re looking for without sacrificing richness of content. While there are a lot of expert opinions about how to do this, very few are based on actual data and research. So we partnered with AnswerLab to study more than 100 mobile users as they completed conversion-focused tasks across a diverse group of sites. From this research, we developed 25 principles of mobile site design to help you develop a mobile site that both delights your users and drives engagement.

Let’s take a closer look at three findings from the research:

Primacy of site search
Study participants with a specific need, especially those visiting retail sites, turned to site search to find what they were looking for. Participants were quick to abandon sites that returned irrelevant search results or a large set of results that they were unable to narrow.

Key takeaway: Ensure site search is visible on the homepage via an open text field, returns relevant results, and is equipped with advanced features, like auto-complete and filters, to get users what they want quickly.

Mobile site misconceptions
If presented a choice, study participants would often tap on the link to visit the “full site” due to a perception that they’d be missing out on something by staying on the mobile site. Choosing the “mobile site” implied to them that they were not getting the “full” experience, when in reality, the mobile site offered most, if not all of the functionality in an easier-to-view format.

Key takeaway: If your mobile site provides the same content and functionality as your desktop site in an easier-to-use format, then there is no need to provide a link to the desktop site. If you do decide to provide users with a link to the desktop site, then use terms like “desktop site” instead of “full site” to be clear that both sites offer a complete experience.

Sites with a mix of mobile optimized and desktop pages provide a poor user experience
Unsurprisingly, it was easier for participants to navigate mobile-optimized sites on their mobile devices than desktop sites on their mobile devices. However, sites that included a mix of desktop and mobile-optimized pages were actually harder for participants to use than sites with all-desktop pages.

Key takeaway: To improve user experience, task completion and conversion rates, go all in and optimize your entire site for mobile. If launching in phases, then make sure users don’t have to traverse between desktop pages and mobile optimized pages to complete their tasks.

To review our complete findings, download the Principles of Mobile Site Design from Think Multi-Screen. Use the principles to review the effectiveness of your existing site or to guide the creation of your first mobile-optimized site.

Posted by Jenny Gove, User Experience Researcher, Google
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How does your site perform across devices? With multi-device usage growing rapidly, understanding how mobile users access and interact with your site’s pages is becoming more and more essential. You can use Google Analytics to measure mobile sites and apps interaction as well as visits from web-enabled mobile devices, including both high-end and basic phones and tablets. Check out the following tips to grow your mobile presence with insights from Analytics.

1. Use Mobile App Analytics to measure the end-to-end value of your app
Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation is driven by mobile apps. With Mobile App Analytics, you can measure your entire user journey on your app from first discovery and download to in-app purchases and engagement, helping you make better, data-driven decisions for mobile investment. Watch this video for more details on monetizing your app with AdMob.


2. Make sure your user experience delivers across devices
Google Analytics mobile reports can be found under the Audience section on the Reporting tab. They show you statistics by location which lets you understand the current origins of mobile traffic, and make predictions about where traffic will increase. With key insights and metrics such as which devices are driving traffic to your site, bounce rates and visit duration, you can design your website to give visitors what they need on smaller smartphone screens as well as tablets and desktops.


3. Consider different strategies for multi-screen and set goals for mobile monetization
There are no rules around mobile strategies, but mobile sites need clearly defined goals in order to be successful. For example, your goals might revolve around engagement and visits. If you have location-specific content, you may want to incorporate local elements into your mobile offering. Your site goals should align with the needs of your users. Google Analytics mobile reports provide a breakdown of visitors by whether or not they visit using mobile devices. Use this information to shape your multi-screen strategy. If you’d like to place ads on a mobile site designed for users of high-end devices, use AdSense for content to create your ad units.

To help you optimize your mobile presence, we’ve created a custom Mobile Key Metrics Dashboard for you to download. Once downloaded, just select which profile you’d like to import. You can access this dashboard any time by clicking ‘Dashboards’ under the Reporting tab in your Analytics account.

Don’t forget to submit any questions you have on the topics covered in this blog post. We’ll share a video at the end of this series answering your top questions. Next week, we’ll continue our blog series, looking at how specific Analytics insights can help you grow user loyalty on your site.


Posted by Cemal Buyukgokcesu - Google Analytics Specialist
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As the holidays approach, you can expect an increase in smartphone usage, especially in activity with gaming apps. Each year around this time, millions of new mobile devices are activated and billions of apps are downloaded. A recent AdMob study* also revealed that downloading and playing gaming apps are users’ top priority when getting a new smartphone, which represents a special opportunity for developers.

A new strategy for game-app developers can help them make the most of this increase in usage. Game developer Izumi Artisan used this strategy to increase his revenue by 60%, and so today we’ll share the details on how he achieved these results. 

Step 1)  Create a strategy guide for your game and post it on your website
Game guides, strategy manuals, and walk-throughs have become commonplace for gamers looking to get the edge or just take the easy path through a tricky section of a game. As a result, numerous third party game-strategy sites have popped up, and are attracting users in mass numbers.

This represents a great opportunity for you as a game developer, as you can create your own strategy or walk-through guide and host it on your website. There are many examples of successful game guides on the Web that you can use as a model when creating your own. The guides will vary in structure and length depending on the format of the game, so we suggest browsing a few to find the most suitable format. If there are already third-party guides competing for your users’ attention, try releasing the “Official” guide to separate yourself from the rest of the pack.

Step 2)  Monetize your new website with AdSense
Creating great content and putting it on the Web is an important step for those looking to generate income online. To start earning revenue from your online content you can use AdSense to show highly relevant ads on your website. 

With AdSense, advertisers will bid against each other to show their ads next to your content. The ads that appear are highly targeted, so they’re likely to be interesting to your visitors. AdSense also offers a number of great features including customization options to control the appearance, placement and type of ads that will show up on your site, as well as the ability to restrict the subject matter of the ads. 

If you’re not already an AdSense publisher, sign up for a free AdSense account

Step 3)  Use house ads in AdMob to drive users to your new website
One of the most difficult pieces of building a successful website is attracting visitors. As a game developer, you have the benefit of an existing and engaged audience -- your users. By taking advantage of this built-in audience you can quickly generate demand for your new web content...you just have to point them in the right direction.

You can do this by using AdMob’s house ad feature, which lets you display your own promotions to your users at no cost. By creating a “house ad”  promotion for your new website and displaying it in an appropriate section of your game (i.e., on the home screen, or in-between game play, etc.), you can easily generate awareness for your web content while preserving a good experience for your users. The great part is, you won’t need to push a new version of your app since the house ad can be updated directly within the AdMob interface.
Sign up for an AdMob account here**. It’s free.

Be sure to make the most of the app usage increase that comes with the holiday season by trying this strategy. Have these tips worked for you?  Do you have other tips to share? Let us know in the comments!

**Update: There is a known issue for users who currently have a new AdMob account, that restricts them from signing up for AdSense. A solution is being worked on and is expected in the new year.

In the mean time, if you are currently using the new AdMob and would like to sign up for AdSense, please fill out this form and after reviewing your request we will enable AdSense on your account.

Please note: if you are an existing AdMob user and your account has not yet been migrated to the new version of AdMob, you will still be able to sign yourself up for AdSense. If you do not yet have an AdSense or AdMob account, please sign up for AdSense first, before signing up for AdMob.

Posted by Max Sack - Publisher Advocate

*Mobile Apps Consumer Study, AdMob and Parks Associates, Oct 2013

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Over the past few months, we’ve regularly talked about the growing number of users accessing publisher content via mobile devices, and the importance of creating a positive user experience across all devices. In this same spirit, we’re happy to let you know about mobile anchor ads for smartphones, a new feature we’re starting to make available that’s focused on giving users a better experience with ads on mobile devices. 

Mobile anchor ads work by allowing a 320x50 banner ad unit to be anchored to the bottom of the smartphone screen, staying there when your users scroll up or down the page. At the same time, users remain in control -- they can dismiss an ad when they find it’s not relevant or want to free up the screen space, simply by swiping the ad left or right. When this happens, the anchor ad will fade and be dismissed and no other anchor ad will display unless the user reloads or visits another page.
The mobile anchor ads experience reflects our continued focus on providing users with control. As we’ve seen from our TrueView video ads and Mute this ad feature, users prefer having choice and control when it comes to viewing ads. In addition, the prominence of mobile anchor ads will give advertisers enhanced visibility while helping improve performance for you, and also remove the need to overload your mobile pages with ads. 

We’ve started enabling this feature for a select group of publishers today, and will gradually roll it out to everyone over the coming months. 

Thanks for all of the feedback you’ve provided to date on adapting to the multi-screen environment. Please do continue to share your suggestions so we can keep improving AdSense for you. Watch this space for more news and updates in the near future!


Posted by Pasha Nahass - AdSense Product Manager

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As a part of the multi-device series, we previously looked at the importance of going multi-device as well as three different structures for building multi-screen websites. Regardless of which approach you choose there’s a monetization solution to help you optimize revenues through your digital content. 

Google AdSense is the main Google product for monetizing mobile sites, while AdMob is the Google product for monetizing mobile apps. Today we will focus on using AdSense for content, (AFC) and Custom Search Ads, (CSA) to fit your mobile solution. Both AFC mobile and CSA mobile can be implemented inside your existing AdSense account. Mobile websites that supports older, feature phones still using WAP will need to use the older solution, AdSense for mobile. However, it’s more likely that your site has been designed for iPhone, Android, or another high-end device, in which case you simply use standard AFC ad units that fit your mobile site. 

The AFC ad code you use with your desktop site is the same code used for your mobile site, the only difference is that you’ll want to choose ad sizes optimized for mobile. As you can see here, the ad-size we've selected is ‘320 x 50’ Mobile banner:















What’s even easier is that most of the same optimization tips used for desktop, also apply with mobile. We’ve found that the 320x50 and 300x250 tend to monetize best on mobile. Here we’ve listed some initial optimization tips to get you started: 
  • Try different ad sizes (320x50, 300x250, 200x200, 250x250) and note that you can now also create ad units to fit your responsive site.
  • Try different ad positioning 
  • Change the look and feel of the ad (color, font, borders)
  • Implement up to three ad units 
If your site contains a proprietary search functionality, you’ll be able to monetize with CSA mobile. However, if you use the Google search bar then this won’t be the solution for you. Some verticals that tend to be good candidates for CSA are job search, classifieds, travel, real estate, and e-commerce sites. Along with the monetization benefits, CSA ads are highly customizable so it’s very easy to modify the look and feel of these ads, to align them to your mobile site.

Next week we’ll look more at AdMob, our mobile solution for apps. In the meantime, don’t forget to keep an eye on our Google+ page to find out what’s going on as well as staying up to date with product enhancements in our Help Center. If you missed the first posts in the multi-device series, you can find them here: 1. Get your multi-device strategy off the ground, 2. What’s the best mobile solution for you?.

Posted by Federico Gomez Kodela - Mobile Specialist
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Last week we looked at how to analyze your traffic to get an understanding of which platforms your audience is using to reach you. By comparing the content that your users are accessing via desktop, mobile, and tablet, you'll gain insights into which implementation will best suit your business. In today’s post, we’ll look at the three most common ways of doing this. We’ll explore building a responsively designed site, dynamic serving solutions, and lastly, a separate mobile site.


Responsive Web Design (RWD):
A responsively built site automatically rearranges and resizes content to fit the screen of any device used to access the site. This allows you to optimize the user experience across different devices - without needing to create redirects or make unique pages that cater to each platform. For the user, this means a smooth user journey, and for a content manager, it means content only needs to be updated once. From a developer viewpoint, RWD may require rebuilding your site framework with flexible templates, grids, style sheets and JavaScript but with very rewarding results. Take a look at this case study to see how TowerGate Insurance adapted RWD to increase mobile and tablet users by over 200%.

Dynamic Serving of Content:
Another solution is to dynamically serve content. Similar to RWD, with this approach the web server detects the type of device the visitor is using and presents a custom page on the same URL. This allows for a fully customised device experience, but also means that your content will need to be maintained separately for each platform. To ensure your users have a smooth navigational experience, prioritize building dynamic content for the most popular pages that users are accessing through mobile, and similarly apply the same for tablet.


Separate Mobile Site:
The final implementation you might want to consider is creating a separate mobile site, where smartphone users will be directed to a mobile-optimized version of your site. This implementation allows you fully customise your content for a mobile audience, since it’s often an independently hosted solution. Similar to creating dynamic serving content, this means you need to make separate updates for content or styling pieces to ensure a smooth user experience. Take a look at how Adidas reached a winning formula with their dedicated mobile solution.


To read more about what we’ve discussed today or to find a list of recommended vendors that can help you to develop your mobile solution, check out this article by the Google Think Insights team. Also, join us next week when we’re going to take a look at how you can best use AdSense to monetize your mobile sites.

Posted by Federico Gomez Kodela - Mobile Specialist
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As tech-savvy consumers, we’ve all contributed to the growth in online traffic coming from mobile and tablet platforms, and as publishers you've likely heard the importance of adapting a multi-device approach to cater for this growing trend. But exactly how important is it? How do you develop a multi-device strategy? And how does all of this equate to increased revenues for you? 

Over the coming weeks, we’ll run a series of posts that aim to answer exactly that. We’ll explore building mobile solution options to suit you, and also explain how you can use AdSense to monetize your mobile sites or AdMob.

Where are your users coming from?
We're living in a multi-screen world where users expect to have access to information, people, and computing power from any screen. Here are just a few findings from a recent survey*:
  • 81% of consumers use their smartphones while also watching TV
  • 66% use their smartphone at the same time as their laptop
  • 83% of mobile users said that they wouldn’t leave home without their smartphone
  • 63% of users said that while they may not make their final purchase through a mobile, they would definitely use their phone to gather info and help them with their purchasing decision. 
To see how these shifts in consumer behavior are relevant to your site, check the Platforms report in your AdSense account. It’s a good idea to pull a comparison report and track the growth in your percentage of mobile and tablet users over the past quarter or year. Chances are, you’re going to see a shift away from desktop with more of your online content being reached via tablet and mobile. If your site isn’t designed to cater for this growing market then now is the time to start building your multi-device strategy. And we’re here to make you aware of some of the options open to you! Join us next week when we’ll be covering a range of mobile solutions to help you discover the right one for your business.

If you’d like to learn more about what we’ve discussed today, you can also check out a recording of our recent Hangout, “Mobile - The Time is Now”.

*Study completed by Google in collaboration with Sterling Brands and Ipsos, on a sample of 1,600 users, (2012).

Posted by Federico Gomez Kodela - Mobile Specialist
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The mobile advertising industry continues to evolve at a rapid pace - as new technologies have created new ways for publishers to grow and engage with their audience, new ways for advertisers to reach their customers have also emerged. With new opportunities aplenty for both buyers and sellers, how have they engaged with each other to shape the mobile ads ecosystem?

Based on aggregate data from across our network, we took a look at the economics behind the mobile ads ecosystem in a study: The Mobile Buyer & Seller Relationship. The study looks at mobile advertising from both a buyer and seller perspective, focusing on the types of content that are driving the most mobile web and app traffic, where advertisers are focusing their budgets, and the intersection of the two.

Here are a few highlights from the research:
  • Mobile application inventory is highly concentrated: On mobile applications, ad impressions and spend are highly concentrated around games, which account for 46% of total ad spend.
  • Advertisers are embracing mobile applications: We're seeing all types of advertisers embrace advertising on mobile applications, with Media & Entertainment and Technology advertisers leading the way. These types of advertisers account for nearly half of all impressions and spend on mobile applications.
  • Advertiser spending on mobile web is closely tied to relevant content: Unlike mobile applications, on mobile web, advertisers are predominantly focusing their spend on ad inventory that closely relates to their products or services.
  • Spending on mobile web is evenly distributed amongst advertisers: The top five spending advertiser categories on mobile web accounted for 12-16% of total web impressions each.
Check out all of the findings by downloading the full report here.

Posted by Stephen Kliff - Product Marketing Manager
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As the number of smartphone users continues to surge globally, many of you are responding quickly with mobile-friendly sites. Regardless of the device a user views your site on, their experience should be rich and consistent. With this in mind, the Google Webmaster Team is making some changes to the way they rank search results on smartphones. In particular, these changes will address sites that are misconfigured for smartphone users. Read the original post and learn more about common configuration mistakes as well as recommendations from the Webmaster Team on building your mobile-optimized website.

Posted by Suzanne Headon - Inside AdSense team
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The increase in smartphone sales and mobile traffic makes it more important every day for web publishers to build a mobile strategy for their businesses. Nevertheless, only 1 out of 10 AdSense publishers has a mobile-friendly version of their site. To encourage other publishers to go mobile, Ángel Hernández and Manuel Lebrón, owners of Qué Tiempo, shared their experience with us.

Qué Tiempo is a Spanish site that displays the weather forecast globally. Ángel and Manuel became AdSense publishers in 2007 and over the years, thanks to investing in their content, optimizing their ads and growing their traffic, they’ve been able to build a team of more than 20 employees and invest in new ventures.

Back in 2008, they could already see through Google Analytics that the traffic coming from mobile devices was growing, so they decided to develop quetiempo.es/mobile in-house.

Their mobile traffic has successfully grown by 20% over the last two years. New users are arriving to the mobile-friendly version of their site from mobile devices, while the desktop version is experiencing a 10% year over year growth. This shows that mobile traffic is additional, not substitutional, and mobile usage is complementary to desktop.

Thanks to the increase in their mobile traffic, together with a successful implementation of their ads, Qué Tiempo saw their daily earnings grow by 30%. The CTR of their mobile leaderboard 320x50 now doubles the CTR on their desktop ads. In addition, the CPC of their mobile ads is 100% higher than the CPC of the desktop site.

Most of Qué Tiempo’s efforts are now focused on improving their mobile site with features like geotargeting, which makes it possible to deliver accurate location-specific weather forecasts.  

“We encourage other publishers to build a mobile-friendly site, not only because they’ll quickly see their revenue grow thanks to the available Google AdSense mobile formats, but also because the future of your online business depends on your mobile strategy, a market with infinite possibilities.”

Posted by Alicia Escriba - Inside AdSense team

This information is current as of December 18th, 2012.

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HiPenpal.com is an international penpal website that facilitates the exchange of messages between people from different countries across all ages. Since its inception in 2006, HiPenpal.com, a Korea based company, has grown its membership base to 180,000 and has gained popularity in the United States and Japan.

Today, we’re going to highlight HiPenpal.com’s mobile journey, which has resulted in more than 50% of their total AdSense revenue coming from their mobile site.



You’ve been a publisher with AdSense since 2006. How did you find out about AdSense and what has your experience been to date?

I got to know about AdSense when I was web-surfing through foreign websites. At that time, I managed various websites but because I did not have an ad sales team, I had a hard time with ad orders. However, with the help of AdSense, I no longer had to worry about this. I didn’t have to manage orders and still received good quality ads through AdSense which allowed me to focus on content management. The biggest advantage with AdSense, is that the ads are highly relevant to users, which has resulted in high user engagement and high earnings. All of my businesses depend on Google AdSense for revenue.  I’m very satisfied with the service and revenue that AdSense has been able to provide because it has replaced the need for an expensive sales force.

When did you first build your mobile site and how has this affected traffic and user satisfaction for HiPenpal.com?

In the 2008, I revamped HiPenpal.com and created a mobile site along with it. At that time, since most users had feature phones, the site was not actively used. However, since 2009, with the spread of smartphones, the usage of the mobile site has been steadily increasing. Currently, 40% of our total traffic is accessing our mobile site and the users are extremely satisfied with it.

What things did you consider when building the mobile site and what type of investment was needed to make this happen?

In the 2008, I didn’t know much about mobile web development, so building the initial site took about six months. I wanted to make sure that the site displayed perfectly across all mobile phones and browsers, so I focused heavily on the structure of the site. There are cases when your site displays perfectly on one type of mobile device, but is distorted on another. In order to prevent this, I used a mobile web emulator or browser plug-in to perform quality checks during the development of the mobile site. Before launch, I checked the mobile site on the actual mobile devices. I invested in several devices with different operating systems in order to perform bug fixes and improve quality.

Additionally, I tried to simplify the navigational tree structure, so that people could easily access the desired pages with a simple operation. Most importantly, I was able to attract more mobile traffic by adding mobile-specific content.

How did users respond to ads on your mobile site?

We implemented mobile ads in 2008 and then upgraded to the smartphone-specific ad unit in 2009, when it was first launched. The 300x250 medium rectangle is positioned towards the bottom of the page, so that it will not distract from content engagement. On the other hand, the 320x50 mobile banner is posted on the top of the page, so that it would attract more attention.

Because smartphone ad units are now integrated with general AdSense for content (AFC), AdSense implementation has become more convenient.

We have not received any feedback about the mobile ads on the site, which I’m guessing means that users are not being inconvenienced by this implementation. Our users are very vocal when they find that the ads are distracting to the use of the site.

How does mobile revenue compare to your overall monetization?

Mobile revenue is increasing proportionally to the growth of mobile users. Currently, 40% of of total traffic (over 50% including tablet impressions) is coming from smartphones and resulting in over 50% of total revenue.

The 300x250 medium rectangle is generating the majority of revenue today, due to its high user engagement. Initially, I hesitated in implementing this ad unit, due to its large size, but now highly recommend it to other publishers. Since December 2009, the monthly revenue has increased about 100 times.

What advice do you have for publishers who have concerns about implementing mobile ads?

I believe that publishers who have concerns about mobile ads are actually hesitating about managing a mobile web site. However, mobile is a technology that cannot be ignored, more and more users are accessing the Internet through mobile devices instead of the PC. In my opinion, ignoring mobile is the same as ignoring half of the users. Furthermore, ignoring mobile web ads is the same as throwing out half of your revenue. If you don’t want to miss out on half of your revenue opportunity, do not hesitate. I encourage you to start from today.


Posted by Junho Jung, Publisher Relations Specialist

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As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today we’re excited to announce the launch of the Learn with Google series to help our publishers make the most from the web.  We’ll be hosting two upcoming webinars as part of our Learn with Google program:  

Google+ for publishers: Grow and engage your audience with Google+
Tuesday, November 13, 2012 at 12:00pm PT / 3:00pm ET

Join us for a discussion on how social media is impacting online publishers and how Google thinks about social. We'll also cover how you can grow and engage your audience on the web and mobile with Google+ using Google+ pages, the +1 button, Hangouts, and Authorship.

Navigating Google's Mobile Ads Ecosystem
Wednesday, November 28, at 12:30pm PT / 3:30pm ET

Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.

Visit the webinar page for more information on these two events and to register. You can also stay up-to-date on the schedule by adding the Learn with Google webinar calendar to your own Google calendar.

We look forward to hosting many more Learn with Google webinars for our publishers.

Posted by Faith Rosen, Product Marketing Manager

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Italian site Ultimoprezzo.com provides a unique service to online consumers. It supplies information on stores and their opening hours, as well as their best prices for smartphones, TVs, tablets, laptops and other consumer electronics products.

As a supplier of free services, Ultimoprezzo needs to be savvy about its strategy for generating revenue. AdSense provides a straightforward solution.

“The Google AdSense program is the ideal way for us to monetize our publishing efforts,” explains founder and CEO Alberto Giacobone. He says Google AdSense not only provides Ultimoprezzo’s users with relevant and interesting advertising information, but also provides its advertisers cost-effective ad placements since Ultimoprezzo doesn’t need to maintain a sales network.

Globally, smartphone usage is on the rise. In Italy alone, 69% of smartphone owners never leave the house without carrying their device and 82% use their smartphone to perform research on a product or service. “Certainly, the numbers speak for themselves,” Alberto affirms. “In Italy and abroad, we are increasingly in a ‘post- PC’ era where smartphones and tablets accompany us at all times and everywhere, often even while we are doing other things.”

Very early on in Ultimoprezzo’s development, Alberto’s team perceived an opportunity in the mobile space. An internal team developed Ultimoprezzo’s mobile-optimized website, while a special agency developed applications for iOS and Android.

So has the company seen an uplift in mobile traffic? “The trend is clear,” says Alberto. “Mobile traffic is growing and is now already more than 15% of our total traffic. And this is not only down to the growing popularity of smartphones which cost less than $100; what we notice is that the users are getting better at exploiting the technological tool at their disposal more and more frequently.” With Ultimoprezzo’s non-mobile traffic volumes booming as well, by the end of 2012 Alberto estimates mobile will account for one-third of the company’s total traffic.

AdSense provides a way for Ultimoprezzo to monetize its content across devices. As new digital platforms emerge, AdSense makes new revenue streams available. “The AdSense program has allowed us to invest in the growth – both in terms of quantity and quality – of the services to our visitors, so we can keep them free always. ”

This information is current as of October 23rd, 2012.

Posted by Cristina Miscimarra - Inside AdSense Team

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As part of our ongoing GoMo initiative, we’re hosting weekly "Mobile Q&A Sessions" for the month of October every Tuesday at 4pm GMT+1 / 8am PT on our AdSense +page. To learn more about going mobile or monetizing your mobile sites and apps, please drop by and join our interactive mobile hangouts. We’ll be answering frequently asked mobile-related questions and helping publishers with mobile-related issues.

To join the Mobile Q&A Hangout sessions, follow these steps:
  1. Create a Google+ account, if you don't already have one.
  2. Visit the AdSense +page and look for the weekly “Mobile Q&A Sessions” event.
  3. Let us know if you are planning to attend through the ‘Are you going?’ drop-down menu.
  4. Once the Hangout starts, you’ll receive a notification in the Google bar.
  5. Join the Hangout and ask your mobile-related questions.
  6. The sessions will be regular Hangouts where up to 9 people can join at a time. If the Hangout is full, keep checking back in, as people will drop in and out as their questions are answered.
  7. Please keep in mind that these sessions will be mobile-focused, so we’ll only be answering mobile-related questions.
We look forward to hanging out with you soon.

Posted by Dairine Kennedy - Mobile Team

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(Cross posted to the Google Mobile Ads Blog)

Earlier this week we shared how today's consumers expect more -- much more -- from mobile sites. They told us so in our recent research survey, What Users Want Most From Mobile Sites Today.

Today we'll share more results, with some great examples of businesses giving mobile users what they want. Whether you're a Fortune 500 company or the pizza shop down on the corner, creating a mobile-friendly site is a critical step: 67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future.

How are smart companies making mobile sites work for them?  

Less is more: ProFlowers
For their new mobile site, the flower retailer ProFlowers simplified things by highlighting the most popular bouquets to reduce scrolling, by trimming text, and by cutting checkout steps. How well has it worked? “Since becoming mobile-friendly, we’ve seen our mobile conversion rate jump by 20–30%," says Leif Heikkila, the company's senior director of online marketing. Download the case study.

Bigger is better: FragranceNet.com
FragranceNet sells perfumes and colognes, yes, but also face creams, shampoos, eyeliner and more. For Michael Nadboy, the company's VP of online marketing and strategic development, the trick to mobile success was to show bigger product images and buttons, larger font sizes, and fewer images overall. Mobile users loved it: FragranceNet boosted mobile sales by 48% in just four months. Download the case study.

Speed sells: TicketNetwork
Rock concerts, Broadway shows, NASCAR races: TicketNetwork’s mobile site helps on-the-go fans find tickets for them all. The company redesigned its mobile site with speed in mind, stripping away all non-essential content and graphics. They also trimmed steps from the checkout process to help mobile users buy fast. Four months after introducing the new mobile site, web traffic from mobile devices was up 120% and overall sales from mobile had grown by 184%. Download the case study.

You can see the keys to mobile site success: big buttons and text, less content, fewer steps to checkout, and a focus on speed.

What kind of mobile content is most important? The users we surveyed listed "Get directions”, “Find operating hours" and “Click to call the business” as some of their most-wanted mobile tasks. They also showed clear differences in mobile usage by business category. For instance:

Mobile Banking and Finance customers are most interested in checking account balances, transferring money and paying bills.



Mobile Travel customers are most interested in checking flight status and confirming reservations.


Mobile Retail customers like to contact a store and find product information.

Mobile Automotive customers are most interested in contacting the dealership and making service appointments.

The bottom line: mobile users are ready to make choices on the go. Help them get there fast and you'll help your business grow.

We reviewed these findings yesterday during our webinar: Mobilize your Site and Maximize your Advertising. If you missed it, please keep an eye out for the recorded webinar, which we'll post soon.

In the meantime, check out howtogomo.com for more tips on how to build a mobile-friendly website.

Posted by: Masha Fisch, Google Mobile Ads Marketing

Posted:
(Cross posted to the Google Mobile Ads Blog

In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we took a deeper look at users’ expectations and reactions towards their site experiences on mobile. Most interestingly, 61% of people said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site. The bottom line: Without a mobile-friendly site you’ll be driving users to your competition. In fact, 67% of users are more likely to buy from a mobile-friendly site, so if that site’s not yours, you’ll be missing out in a big way.
Discover these and more findings from, What Users Want Most From Mobile Sites Today, a study from Google (conducted by Sterling Research and SmithGeiger, independent market research firms). The report surveyed 1,088 US adult smartphone Internet users in July 2012.

The problem (and opportunity) is big...
While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices. This is both a big problem and a big opportunity for companies seeking to engage with mobile users.

Mobile-friendly sites turn users into customers
The fastest path to mobile customers is through a mobile-friendly site. If your site offers a great mobile experience, users are more likely to make a purchase.
  • When they visited a mobile-friendly site, 74% of people say they’re more likely to return to that site in the future
  • 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
Not having a mobile-friendly site helps your competitors
A great mobile site experience is becoming increasingly important, and users will keep looking for a mobile-friendly site until they find one that works for them. That means your competitors will benefit if your site falls down on the job (and vice versa).
  • 61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
  • 79% of people who don’t like what they find on one site will go back and search for another site
  • 50% of people said that even if they like a business, they will use them less often if the website isn't mobile-friendly
Non-mobile friendly sites can hurt a company’s reputation
It turns out that you can lose more than the sale with a bad mobile experience. A site that’s not designed for mobile can leave users feeling downright frustrated, and these negative reactions translate directly to the brands themselves.
  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  • 36% said they felt like they’ve wasted their time by visiting those sites
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
Takeaways
While the research confirms what we already suspected -- that mobile users actively seek out and prefer to engage with mobile-friendly sites -- it’s a sobering reminder of just how quickly and deeply users attitudes about companies can be shaped by mobile site experiences. Having a great mobile site is no longer just about making a few more sales. It’s become a critical component of building strong brands, nurturing lasting customer relationships, and making mobile work for you.

To learn more about our study
  • Click here and join our free webinar on September 26 at 1 p.m. EST  / 10 a.m. PST
  • Get help on building a mobile-friendly site, visit howtogomo.com.
Posted by: Masha Fisch, Google Mobile Ads Marketing







Posted:
As part of our ongoing GoMo initiative, we’re hosting two more mobile Hangouts on Air to explore different mobile topics. Join us for one or both Hangouts to learn all about going mobile.

Build a business, not just an app (August 15th) on the AdMob +page
If you already have a mobile application and are interested in learning more about app monetization strategies, register here by August 10th for our ‘Build a business, not an app’ Hangout on August 15th at 4pm GMT/8am PDT. Whether you’re an AdMob newbie or simply looking to get a refresher, this Hangout is designed to show you how to make the most out of your app. In this Hangout we’ll look at:
  • App business model and promotion strategies
  • AdMob optimization tips and policy information
Creating a mobile strategy (August 16th) on our AdSense +page
Learn more about developing a mobile strategy and why it’s important to create a mobile site or app to accommodate your mobile users. Register by August 10th if you’re interested in joining our ‘Mobile Hangout’ on August 16th at 4pm GMT/8am PDT. In this Hangout we’ll look at:
  • The importance of building a mobile site or app
  • Mobile site best practices
  • Where to find agencies that create a mobile site or app
  • Mobile success stories from other publishers
Once you’ve registered for either of the Hangouts On Air, we’ll send you instructions on how to join the event.  We look forward to hanging out with you soon.

Posted by Dairine Kennedy - Mobile Team

Posted:
The following post originally appeared on the Google Mobile Ads Blog.

As more of your competitors Go Mo, building a mobile-friendly site becomes more of a priority for your business. Over the past two years alone, mobile search traffic has increased five-fold. Customers are searching for your business from their mobile phones, and you need to engage them with a mobile experience designed for completing on-the-go tasks from their small screens. Recently many businesses have been asking us about an emerging trend among web developers—responsive design—and if they should use it. While we believe that building a separate mobile website is an appropriate solution for certain businesses, it’s also important to understand how responsive design might fit into your plans to Go Mo.

What is responsive design? It is a website design technique that allows you to create a single website that will adapt to the device on which it’s being viewed, whether it’s a laptop, smartphone or tablet. A site built with responsive design will automatically resize for different devices, but it is up to you to prioritize the content that matters most to the mobile user. For example, a mobile user might need to quickly find your phone number or directions, whereas a tablet user might want a simpler way to make couch-surfing purchases. A site built using responsive design could prioritize click-to-call and click-to-map buttons, while the tablet site would focus on simplifying the shopping cart. For the technical details on how responsive design works for building mobile-friendly sites, read this blog post from the Google webmaster team.
So how do I know if I should build a separate mobile website or use responsive design?
Here are some guidelines to help you decide what makes sense for your business:


If I decide responsive design is a better fit for my business, do I have to build my site from scratch?
Not necessarily. A sophisticated web developer might be able to adapt an existing site with responsive design, but there will still be costs in terms of time and budget.

Will a site built with responsive design have more than one URL?
No. A site built with responsive design will have the same URL for desktop, mobile and tablets. When building a separate mobile optimized site, typically there is a different mobile URL, but the users will be taken there automatically as long as your desktop site is enabled with the auto redirect code.

How much does it cost to use responsive design for mobile?
Prices vary across developers and agencies. We recommend reaching out to a developer and/or agency for help on getting started.

Responsive design can definitely minimize long term maintenance of your site, but many businesses can effectively connect with their customers with a separate mobile-friendly site. If you have the technical resources and a clear business need, then responsive design is a more advanced way to make your site mobile-friendly. No matter how you go about it, you need to ensure you are designing for mobile first, and engaging your customers when they're using their mobile phones to search for your business.

For additional resources on the value of mobile, testing your site and finding developers to help you build your mobile-friendly site, visit howtogomo.com.

Posted by Jessica Sapick, Associate Product Marketing Manager

Posted:
This past month we hosted two Hangouts on Air to help publishers get started with DFP Small Business and to create mobile websites using DudaMobile’s free mobile site builder. If you missed either Hangout, don’t worry -- we've included short recaps below, and you can watch the recordings at any time from our YouTube channel.

Getting started with DFP Small Business

If you’re thinking about using an ad server, just getting started using DFP or would like to learn some best practices you may have missed, then be sure to check out the video from our DFP Hangout.

In the video, DFP specialist Rishan first explains how an ad server works and the benefits it can provide to growing publishers. He then discusses orders, line items and your ad units, and the ideal way to set up each. Before closing, Rishan talks about the different ways to traffic direct ads versus other ad networks and enable dynamic allocation for non-guaranteed inventory.

Learning to build a mobile site

In our mobile Hangout, specialists from Google and our partner DudaMobile, work with Dan from ScienceDaily.com to build a mobile version of his website. You’ll learn about available resources and important questions to ask yourself when starting to ‘go mobile’ with your site and how to create mobile ads to monetize mobile traffic.

We hope you’ll join us for our future Hangouts -- be sure to stay connected with us by adding Google AdSense to your circles on Google+.

Posted by Jason Sanio - Inside AdSense Team

Posted:
As we wrap up the Mobile Monday series, we’d like to leave you with one final tip on improving search engine optimization (SEO) for your mobile site.

Although mobile may be a new space for you as a publisher, SEO for your mobile site should be as easy as creating your mobile site through the DudaMobile tool. That’s why we’ve consolidated resources from our Webmaster team to address common concerns around indexing content from your mobile site.


Read Google’s recommendations on building smartphone-optimized websites.

Watch this video to demystify the myth of mobile sites resulting in duplicate content.

Read this blog post for steps on how you can help Google index your mobile site.

If you missed any of our previous posts, here is a recap of the Mobile Mondays series, along with relevant mobile posts:

Is your site ready for mobile users?
Going Mobile - Why FindTheBest went mobile
Setting goals for mobile monetization
Mobile site or mobile app, what’s right for your business right now?
GoMo and DudaMobile offer a do-it-yourself mobile site builder
On Mobile, it’s as much about the user as it is the content
QLife receive 560% increase in mobile app revenue with Custom Search Ads
How to monetize your mobile friendly website

Also, don’t forget to check out the GoMo for Publishers webinar that will walk you through specific best practices on going mobile.

Posted by Tuyen Nguyen, Mobile Publisher Advocate, AdSense